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There Will Never Be Another

The Gucci Group has decided to continue with the Alexander McQueen brand after his recent death. They plan to show a A/W 2010 collection during Paris Fashion Week. Personally, I think they should not continue with the brand because there is absolutely no one else that can duplicate what McQueen did. I understand the business side of it (sales have soared way up), but what about the intregrity of the brand and McQueen himself. I do not think this is what he would have wanted. When McQueen died the essence of his brand did too. Neither can be fully brought to life again.


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